Search Engine Marketing (SEM) is pay-to-play. It is different from Search Engine Optimization, which relies on “organic” results. SEM is often referred to as both Cost-per-Click (CPC) and Pay-per-Click (PPC) advertising.
When you do search with Google, Bing or Yahoo, the search engine results page (SERP) displays paid ads at the very top and on the right sidebar. Clicking these paid ads brings you to the product or service you are theoretically looking for. The business at the other end pays Google or Bing for that click. These CPC ads can cost a few cents to many dollars per click.
Is SEM right for your product or service? More often than not the answer is yes. There’s a reason that Google has revenues of about a BILLION dollars a week. They sell ads and the ad buyers keep buying them because they work.
Is SEM right for you? We are glad to discuss.