There is an old saying in marketing: I’m wasting half of my marketing budget, I just don’t know which half. This is the essence of the Marketer’s Dilemma. From years of experience, I can assure you that the visitor isn’t doing what you want them to do, looking at what you want, or finding you how you think or wish.
Let’s say that you have a great website, and now you are putting money into branding or SEO or paid advertising or a social media campaign. All these are good in theory, but if one of them is a winner and one is a loser, you need to know which one and why. The goal is effective use of time and money for ROI. And that which cannot be measured, cannot be improved.
Google Analytics is the most user friendly and robust tool you can use for your website. You need to understand it and use it, or have someone that can and will. Also, if you rely on phone calls from your website as part of your business model, then you need to track what calls were generated from which keywords, page visits, or user actions.
Below is just one example of the many Google Analytics reports that show website interactions. We can help you leverage this free Google product for your business goals.